British celebrity hairstylist James Johnson and Love Island's Lucie Donlan star in a new campaign for Ann Summers, with Johnson becoming the first male to feature in a campaign for the lingerie brand.

The Extreme Hair Wars contestant commented 'I am so excited, and proud, to be the first male in an Ann Summers campaign. I have worked with the brand for a while behind the scenes, so when they asked me to be involved I leaped at the opportunity. I adore Ann Summers and how inclusive the brand is, and to be a part of something so monumental is just amazing'.